We’ve all heard about brands right? Pfft, what am I asking? We live and breathe brands throughout our everyday lives. Our lives are wholly influenced and interconnected by brands at this point and honestly who doesn’t like it right? Right. So getting to the point, let’s discuss how these Brands and their Marketing teams are pitching behind the scenes digitally to make you want to press that button. You know everyone’s favourite “Add to Cart”.

Let’s delve into the world of digital brand marketing and see what will work in 2024!

 Brilliant Creative Style – The most important one. An effective, attractive creative will have potential customers stop by and look at your content and say that’s something to look at!!!

Remember,  A post runs on creativity, and a campaign runs on ideas.

 Recognizing your target market and creating collaterals based on their interest is essential. For example, Apple will always make you stop in your tracks, stare, and get their message within with their unique ideas.

Create something out of the box. Don’t be afraid to try something new. Until you get it out in the market, you won’t know how good or maybe even bad it is, but get it out anyhow!!

Roaring Reels –  We’re living in a world where scrolling on reels takes 70% of our time while using Instagram and we enjoy doing so! [We’re guilty and we know it ;)] Naturally, brands have made quite the most of it using different tactics, influencers, and styles to attract customers from around the world. And that is exactly what you’ll have to do. The perfect example is Dr Sheths. They’ve made quite a buzz on the platform since last year by onboarding almost every popular influencer to promote their products authentically.  Make use of the latest trends and try to add a twist of your own. The market will always enjoy something new coming up amidst the content recreated by the masses.

Astounding Art – Again, the creativity that you’re looking for, will ultimately be influenced by some form of art. After all, this world loves art and is obsessed with it, be it on a coffee cup or a wall! Be it personal, natural, human-made, or artificial. If you want your brand to explore and bring something new, you’ll have to start observing the tiniest of details around you and transform them into something extraordinary.

Noteworthy Content – A post is nothing without its content. Of course, we all are aware of that, right? But what we do not realize is how essential it is to generate attractive and interesting content to grasp the attention of people. Your content should have the ability to make people think, react, to ignite curiosity, it should make them feel something. Interesting content will never go out of style. For instance, we can take inspiration from how Zomato and Blinkit are engaging in friendly banters and conversations with just one or two-liners and displaying them out loud on billboards. It’s fun and it makes people read about what’s happening.

Definitive Targets – Determine what your brand is looking to achieve and then create a strategy accordingly. Creating quality content for your target audience will allow you to explore several creative styles and engage effectively with your consumer base, which in return, will result in profits and impact for both your brand and its people.

In conclusion, a brand that is looking to create a buzz is most probably going to follow these ways of branding. It’s important to remember to use your resources efficiently and effectively. Enhancing product development and building lasting relationships with consumers.