It is a style of marketing where companies forgo traditional and typical advertising channels like print, broadcast, and digital in favour of engaging with their target audience in creative ways.

Auto advertising is becoming more popular as a result of its increased localization and capacity to cover the entire city. contrary to other types of advertising. The most accessible and cost-effective outdoor advertising medium is auto advertising. The best and most affordable pricing for auto rickshaw advertising is provided by four square media. This is a rapid method of business promotion.