In-store promotion is a type of sales promotion that takes place at a retailer’s location and includes bundled deals, product demos, exclusive discounts, free samples, etc. It is a key tool for bringing in new consumers and eventually raising sales. Customers are initially drawn to a strong point of in-store branding, which then compels them to investigate. Any retailer’s own store serves as his most valuable advertising resource.
Every store has a unique long-term plan and in-store branding approach. To keep both current and potential customers interested in the store, in-store branding materials are frequently updated