OTT is a direct-to-consumer video content platform where premium content and a superior experience are available for customers to stream on-demand, like Netflix, Disney+, Hulu, and so on. No matter the provider, OTT content can also be streamed on the vast array of today’s devices. Which ones? We’re so glad you asked!
Over the top and video are connected, but they are not the same thing. OTT services are just a different channel through which video content (and related display or video advertisements) is delivered to end users.