Outdoor advertising is a type of marketing that advertises goods and services via billboards, bus signs, and public benches. About 65% of outdoor marketing is comprised of outdoor advertising. With over 60% of this market, billboards are the most common type of outdoor advertising.

Outdoor advertising, often known as out-of-home advertising (OOH), has been a tremendously successful method for marketing and communication. The ability for viewers to touch and see outdoor advertisements makes them the most engaging form of media.

One of the best strategies for business promotion is outdoor advertising. This form of advertising has been used for many years and is still being used today.  It is a cheap and cost-effective approach to get in front of sizable audiences who are in motion or on the go, like those who are walking through a mall or driving down a busy highway.