Radio advertising comprises of commercials that can be heard on the radio. Their usual run time is anywhere between 30-60 seconds. Such commercials make frequent use of puns, catchphrases and jingles to draw the attention of the audience towards the auditory stimuli. These advertisements might contain anything from product details to exclusive discounts to information about forthcoming goods, services, events, etc.
For a very long time, radio commercials were a common and effective form of product promotion and brand marketing. But is there still a role for radio advertisements in the age of television and, more recently, internet advertising? According to a recent survey, some advertisers are returning to this platform because it is more effective than television at reaching niche markets like children, people located in specific geographical locations or native English speakers.